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Location Based Services (LBS)

Location based services (LBS) have become an essential part of our digital lives and this space continues to grow. What started off being a value-add to improve internet based services has now become an intrinsic part of many new and existing services especially in the mobile space. Mobile apps today are increasingly using the device location to deliver services such as weather, traffic and advertising amongst others.

As a result, mobile location has never been more in the limelight than in recent times. There is a growing demand to harness location. Companies see the future in mobile marketing and advertising and are looking actively for ways to maximize this growing opportunity.

No conversation about information technology (IT) today is complete without mentioning big data and the cloud. One of the biggest trends today is analytics. Private and public sector organizations today are leveraging analytics to gain insight about customer behavior and drive decision making.

There is a growing demand for mapping and geographic intelligence. One of Deloitte's top 10 technology priorities of 2012 was spatial visualization. This new area called location analytics is focused on location mapping and spatial analysis.

The LBS platform aggregates network traffic, extracts the location information and makes it available in real-time to applications which can then leverage location. This platform can create geo-fences and generate real time information of who is in the area within a given interval of time. LBS campaign manager can be customized to deliver targeted messages to the subscribers that enter or leave the geo-fence.



Support for anonymized location to protect subscriber identity

Capability to target by customer type and demographics

Capable of tailoring messages to subscribers, business customers and in-roamers for the same campaign

No repeat messages per campaign

Customizable campaign spread to control the number of messages sent in a time interval to manage service levels of the business

Multiple OPT OUT options available

Supports location history up to 3 months extendable

Capable of multi-MNO deployment

Handset specific delivery

Customized Location Analytics

location based services features
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